II - July 21–August 7, 2020
“Not only did we learn about the steps that it takes to form a business but we also designed businesses of our own and went through the process of making them a reality.” – Yazeed M. | Brooklyn, New York
Intended for students interested in creating new business or social enterprises, this hands-on course focuses on the creation, evaluation, development, and launch-readiness of new business or social ventures. Participants are guided through the new venture creation process as applied to student team-selected venture ideas. Through interactive lectures, short case studies, and structured peer activities, students explore the elements of the new venture planning process in an innovative modular format.
For each student venture, key issues are addressed in a fashion highly consistent with other formal venture-planning processes including: business model development, customer discovery, product-market validation, in-depth industry and market analysis, product or service innovation, brand development and go-to-market strategies, team selection and management, profit models, financing, and legal considerations.
Students work through a series of structured activities and assignments that correspond with each phase of new venture planning. Throughout the class they refine their venture’s hypothesized business model on the basis of instructor and peer feedback. At each stage of venture plan development, they learn critical terms, apply tools that support research and decision making, and develop a deep understanding of how each major planning activity fits into formal venture creation. Additionally, they hone critical professional skills including creative problem-solving, communication and negotiation, project management, financial analysis, and collaborative leadership. By the end of the class, participants have generated robust business models, with supportive venture plan documents, investor pitches, websites, and crowd-funding videos.
Participants are expected to bring laptops for this class.
Jack McGourty Ph.D. is Director of Community and Global Entrepreneurship at the Columbia Business School and a faculty member teaching courses in entrepreneurship, venture creation, and product innovation. Prior to joining the Columbia Business School, he was Vice Dean for Columbia’s Engineering School. Over the past 21 years, Jack has been an active member of the University's entrepreneurial community, establishing an undergraduate minor in entrepreneurship, teaching core and advanced courses in new venture creation and growth, and launching the Columbia-Harlem Small Business Development Center. He is the driving force behind Venture for All®, a program designed to educate aspiring entrepreneurs in emerging global markets. Jack is the recipient of the Columbia Engineering School’s Distinguished Faculty Teaching Award and Columbia Business School’s Dean’s Award for Teaching Excellence. He is also co-author of the upcoming Wiley publication, Patterns of Entrepreneurship Management, 6th Edition, to be published in 2020