Have you ever wondered how companies make commercials, how many thousands of ads you see in a single day, why Procter & Gamble sells 12 brands of detergent, or why you buy what you buy?
This course answers these questions and many more as students explore the various strategies used by companies to communicate with the consumer. Through selected readings including marketing texts, case studies, and current news articles, students acquire a general background in marketing, advertising, and public relations. The course includes asynchronous work, which students are expected to complete between class sessions.
Gabrielle Gambrell is a consultant, communications, branding and media expert. She most recently served as the Vice President and Head of Marketing & Communications at Barnard College of Columbia University, the most selective institution in the U.S. devoted to empowering extraordinary women. As chief marketing and communications officer, Gambrell made history in her role as both the first Black woman to hold her title, as well as the youngest since the College’s founding in 1889.
Executing sophisticated, robust and ambitious marketing communications tactics to promote and increase visibility and support strategic goals are Gambrell’s baseline strengths. She has led award-winning marketing, internal and external communications, events, and multimedia storytelling via digital, print, video, editorial and creative design teams. Additionally, she has effectively led triumphant media relations and strategic crisis, news and issues communications.
Gambrell is a champion for diversity, equity and inclusion. Prior to Barnard, she was worldwide Director of Communications and Public Relations at FCB Global, an advertising agency network with offices in more than 80 countries. She was responsible for leading partnerships with the company’s worldwide network of communications professionals to change consumer behavior to the benefit of its clients, staff and society. Prior to FCB, Gambrell was Director of Communications for NBCUniversal in support of the corporation’s diversity and inclusion initiatives. While at NBCUniversal, she served as an advisor to NBCUniversal’s Young Professionals Network, which cultivates early-in-career employees. Before working for NBCUniversal, Gambrell was Manager of Communications for CBS Corporation and was a charter member of CBS’ first corporate-wide diversity council.
Gambrell is also a NYU professor, where she teaches graduate-level courses in integrated marketing, digital and social media, media relations, corporate communications and more. Gambrell is a speaker and authority on diversity, equity and inclusion and career development. She’s an honors graduate of and Board of Trustee member of Iona College (M.A., Sports & Entertainment Public Relations and B.A., Television, Video Production & Film), and received their Rising Star Award in 2018 for early-career achievements. She has been named to PRNEWS' 2020 list of Top Women in PR and PRWeek’s 2019 Hall of Femme as a Woman To Watch. Originally from Los Angeles, she now resides in New York with her husband and son.
Specific course details such as topics, activities, hours, and instructors are subject to change at the discretion of the University. Not all instructors listed for a course teach all sections of that course.