Communicating with Consumers: The Basics of Marketing, Advertising, and Public Relations

Modality:
Online
Session:
III. August 7–11, 2023
Day & Time:
Monday–Friday, 10:00 a.m.–12:00 p.m. and 1:00–3:00 p.m.
Instructor(s):
to be announced

“I wasn’t expecting to have this much fun while learning and working. I feel more comfortable about expressing my ideas and plans.” – Ceren B. | Istanbul, Turkey  

Course Description

Have you ever wondered how companies make commercials, how many thousands of ads you see in a single day, why Procter & Gamble sells 12 brands of detergent, or why you buy what you buy?

This course answers these questions and many more as students explore the various strategies used by companies to communicate with the consumer. Through selected readings including marketing texts, case studies, and current news articles, students acquire a general background in marketing, advertising, and public relations.

Participants participate in lectures and discussions while also engaging in group work. Students are required to create a new product and marketing plan to present to the class as their final projects.

Instructor(s)

Back to the Course Guide

Specific course details such as topics, activities, hours, and instructors are subject to change at the discretion of the University. Not all instructors listed for a course teach all sections of that course.