James Newswanger

James Newswanger has two decades of experience with primary quantitative and qualitative research initiatives. He has end-to-end skills in handling data including sampling, instrument design, statistical analysis, wrangling, and presentation. He has been the Senior Market Intelligence Leader for Corporate Functions at IBM and led the IBM "innovationJam" research program, which involves large conference-like online discussions. The output from these events contributes to LLMs that are analyzed for themes, sentiment, and influencer networks. The IBM Jam research model won an AMA/Nielsen EXPLOR award and has been described in numerous publications, including Harvard Business Review and their case studies. James has been a Senior Management Consultant in pharma at ZS Associates in Princeton, NJ, where he was also a co-founder of an e-health startup called Cozint. James was a Vice President at SRBI New York, handling all aspects of blue-chip client data projects across most industries. He earned a Ph.D. in applied statistics from the University of Pennsylvania (PREM Program) and an executive MBA from Quantic. Dr. Newswanger is an Associate Lecturer in the Applied Analytics Master's Program at Columbia. He is a member of AAPOR, the American Psychological Association (Division 5), and the American Marketing Association. James is a frequent presenter at academic and industry conferences and has been an advisory board member for Informa's TMRE.