The Business of Sports: Marketing the Game New

Today’s sports industry generates billions of dollars each year, with a significant portion coming from marketing strategies that connect teams, brands, and fans. In this dynamic and energetic course, we’ll explore how sports organizations use marketing to drive fan engagement, boost ticket sales, and build lasting brand loyalty. From creating unforgettable advertising campaigns to leveraging digital media and sponsorships, you’ll gain firsthand insight into the strategies that power the business of sports.

Throughout the course, you’ll learn key marketing concepts such as branding, fan engagement, and event promotion, while analyzing real-world campaigns from top teams or athletes. You’ll also have the chance to apply these concepts by designing your own marketing plan for a sports team or event. Whether you dream of working in sports management, digital marketing, or event planning, this course will give you the skills and knowledge to understand how sports marketing shapes the industry and influences fans worldwide. By the end of the course, you’ll be ready to create your own sports marketing strategy and appreciate the business side of the game!