Entrepreneurial Innovation and Human Behavior New

This course provides students with strategies and tools to elevate the efficacy of social innovations by integrating insights from behavioral science research and practice. Through readings and hands-on innovation projects, participants will gain skills to deeply understand user psychology, frame opportunities focused on specific behavior changes, develop interventions using evidence-based techniques, rapidly prototype concepts, and rigorously evaluate impact on behaviors. 

The sessions cover opportunity framing, customer discovery, creative ideation, prototyping, and experimentation. Students will learn how applying behavioral economics, psychology, and cognitive science can enhance the innovation process and drive positive social change.