II. July 17–July 28, 2023
“Not only did we learn about the steps that it takes to form a business but we also designed businesses of our own and went through the process of making them a reality.” – Yazeed M. | Brooklyn, New York
Intended for students interested in creating new business ventures or social enterprises, this hands-on course focuses on the creation, evaluation, development, and launch-readiness of new business or social ventures. Participants are guided through the new venture creation process as applied to student team-selected venture ideas. Through interactive lectures, short case studies, and structured peer activities, students explore the elements of the new venture planning process in an innovative modular format. For each student venture, key issues are addressed in a fashion highly consistent with other formal venture-planning processes including business model development, customer discovery, product-market validation, in-depth industry and market analysis, product or service innovation, brand development and go-to-market strategies, team selection and management, profit models, financing, and legal considerations.
Students work through a series of structured activities and assignments that correspond with each phase of new venture planning. Throughout the class, they refine their venture’s hypothesized business model on the basis of instructor and peer feedback. At each stage of venture plan development, they learn critical terms, apply tools that support research and decision making, and develop a deep understanding of how each major planning activity fits into formal venture creation. Additionally, they hone critical professional skills including creative problem-solving, communication and negotiation, project management, financial analysis, and collaborative leadership. By the end of the class, participants have generated robust business models, with supportive venture plan documents, investor pitches, websites, and crowd-funding videos.
Kaplan, J & McGourty, J (2020). Patterns of Entrepreneurship Management, 6th Edition, John Wiley & Sons, NY; ISBN: 978-1-119-70306-8
Students can order directly through Wiley.com or Amazon.
Please note, this course may have multiple classes being offered in a particular session. Students should only register for one class and with one call number.
To view detailed information on a particular offering, click on the call number to be directed to the Directory of Classes catalogue.
- ENIN0201 (D01) | Call Number: 10501
Further guidance on the registration process can be found here.
Specific course details such as topics, activities, hours, and instructors are subject to change at the discretion of the University. Not all instructors listed for a course teach all sections of that course.