Communicating with Consumers: The Basics of Marketing, Advertising, and Public Relations
Have you ever wondered how companies make commercials, how many thousands of ads you see in a single day, why Procter & Gamble sells 12 brands of detergent, or why you buy what you buy?
This course answers these questions and many more as students explore the various strategies used by companies to communicate with the consumer. Through selected readings including marketing texts, case studies, and current news articles, students acquire a general background in marketing, advertising, and public relations. The course includes asynchronous work, which students are expected to complete between class sessions.